Not that the traffic is not effective, but you just haven't found the right entrance? The real logic of Telegram user growth

In the past year, Telegram has become an unavoidable keyword for Web3 entrepreneurs.

From the rise of the TON blockchain, to Tap2Earn, on-chain ride-hailing, and mini-game trends, every project seems to seek traffic, growth, community building, and conversion on Telegram.

However, at the same time, more and more people have raised doubts:

"Is the traffic on TG really reliable?"

"It's all bots and scalpers, how to achieve real conversion?"

"Money is invested, the data is good, but no one stays."

This kind of sentiment is not unfamiliar in Web3: when a new platform becomes hot, the traffic is tempting; but once you start investing, you find low ROI and inactive users, and then begin to question the value of the platform itself.

So, is the problem really with Telegram, or have we just not learned how to properly advertise in this ecosystem?

01 Telegram is a traffic reservoir, but also a challenging place for advertising

  There is no denying that Telegram is one of the most important social platforms in Web3. Official data shows that as of the end of 2024, its monthly active users have exceeded 1 billion, ranking second globally only behind Google and Facebook, making it an undeniable "super traffic pool".

More importantly, a large portion of its user base consists of Web3 natives. Project teams, community operators, traders, KOLs, scalpers, and others are all active here, with fast information dissemination and rapid virality.

But this is precisely the problem:

• Users are anonymous, making it difficult to create user profiles

• Bots and scripts are rampant, making fake conversions cheap

• Lack of native advertising systems, unclear conversion paths

• Conversion path involves both on-chain and off-chain, making it difficult to measure the entire loop

• This makes many Web2 projects "unfit" for Telegram. After running ads, surface-level metrics (clicks, registrations) look good, but actual transactions, KYC, and activity are minimal.

• They can afford to invest, but cannot convert effectively.

02 The problem is not lack of traffic, but lack of "entry points"

From a campaign perspective, Telegram is still in the "early stage of commercialization".

There is no mature advertising system like Google Ads, no WeChat-like public account matrix, and no complete user tag system. This means that if project teams continue to use Web2's advertising logic on Telegram, the results are often:

• Data cannot be connected

• Users cannot be accurately targeted

• Campaigns rely on luck

• The real turning point came after the explosion of Telegram Wallet and Mini App.

• Through Wallet, Telegram has gained on-chain payment and account systems; through Mini App, developers can build lightweight applications such as Quest, games, and trading, completing the critical link from "acquisition" to "conversion".

• This has gradually transformed Telegram from a "social platform" into a potential platform with traffic distribution, payment closure, and ecological synergy.

• Thus, we have started to see projects bypassing Telegram's official advertising system and building their own growth channels through a combination of Mini App + Bot + Wallet. A typical example is Ads3.

03 Ads3: The person who "moves" the advertising logic into the Telegram ecosystem

Ads3's entry point is clear: it is not to create another Telegram Ads, but to build a growth system specifically tailored for Web3 projects — one that understands both advertising and on-chain user behavior; it runs traffic and manages conversions.

Different from traditional advertising platforms, its strategy is to "embed the advertising logic into the ecosystem", forming a closed loop. Simply put, there are three keywords:

✅ 1) Real User Identification: Filter out invalid traffic

Ads3 has a complete user behavior analysis system internally, which can label users based on wallet behavior, task participation rate, on-chain assets, and historical interactions.

Combined with human-machine recognition, behavioral analysis, and KYC process, it can effectively identify real users and Sybil attacks, improving the authenticity of users after advertising.

In one case, a project found that after using Ads3 for advertising, the "Quest task completion rate increased by three times, and the retention rate increased from 5% to nearly 20%", mainly due to the elimination of a large number of bots and scalpers.

✅ 2) On-chain + Off-chain Integration: Quest, Bot, and Group Chat Drive Simultaneously

Ads3 provides a complete Quest platform, but it is not just about "posting tasks".

It creates a task page through Mini App, where users complete a series of tasks such as following channels, binding wallets, transaction check-ins, and KYC uploads, while accompanying Bot guides the process and provides real-time feedback on task completion status to the project team dashboard.

More importantly, these task results are visible "on-chain and within the group", creating a conversion "atmosphere" within the community. Those who have done community growth know that this community atmosphere is much more efficient than simply posting tasks.

✅ 3) Conversion Closure: From Exposure → Task → KYC → Transaction

The core value of Ads3 is not to help you "acquire new users", but to acquire users who stay and convert.

Like the following case —

04 Case Analysis: How did Ads3 Achieve a 30% Transaction Conversion Rate from Zero?

"A top exchange achieved a 30% conversion of real users to transaction users on Telegram on the day of the campaign."

The background was a top international trading platform trying to enter a new market, facing two pain points:

• High dropout rate during the KYC process: many users stop at the verification step after registration.

• Slow startup of transactions for new users: even after successful registration, few users complete their first transaction immediately.

• The advertising platform could not track the process in detail, let alone optimize the advertising strategy. However, by using Ads3's full set of advertising tools, the platform carried out the following actions:

• Designed segmented tasks for registration + KYC + deposit + first transaction, and guided them to be completed via Telegram Bot.

• After users completed key tasks, the system automatically triggered the reward distribution (such as airdrops, exclusive referral code rebates).

• Tracked the path for each step, identified high drop-off points, and optimized them.

• Users could directly call Wallet for transfer and transaction within the Mini App, completing the full chain closure.

•The results were very surprising:

• On the day the campaign was launched, over 50% of users completed KYC, and 30% of users completed their first transaction.

• This is a very rare high conversion rate across any channel.

• More importantly, these users were not bots or water soldiers, but real on-chain users with assets and transaction intent.                                                                                                                              

05 In Conclusion: Advertising is never just "buying clicks", it's "building a system"

Telegram is not short of traffic, what it lacks is a methodology to effectively monetize the traffic.

Many project teams think that advertising on Telegram is ineffective because they still understand it through the lens of Facebook. But in reality, growing on Telegram is more like doing ecosystem operations: you need to understand the gameplay of bots, the culture of groups, the psychology of users, the entry points of wallets, and even the design of incentives, content operations, and retargeting steps.

Ads3's approach is not to "solve all your problems", but to provide you with the tools to make the path from exposure to conversion smooth.

Ultimately, growth is not just about advertising — it's the chain between the project and users that builds trust, action, and value.

If you have already tried and hit a wall on Telegram, perhaps you can try opening this door again through a different entry point.

📌 Project teams can visit https://ads3.ai/ for more information, or contact the team for a customized growth solution.